|Avoid Excess Exposure to the Sun|
|Ultraviolet rays are most intense during midday - usually between the hours of 10 a.m. and 4 p.m., when the sun is high in the sky.|
|The intensity of the sun's rays is related to several factors, including:|
If you are unsure about the sun's strength, take the shadow test: if your shadow is shorter than you, the sun's rays are very intense. Plan activities out of the sun during these times. If you must be outdoors, protect your skin.
|UV radiation also can pass through clouds and water, so don't assume you're safe from UV radiation if it's overcast or if you're in the water and feeling cool. Also, be especially careful on the beach and in the snow because sand, water, and snow reflect sunlight and increase the amount of UV radiation you receive.|
|Don't Forget the Kids|
|It's important to shield your children's skin from the damaging effects of the sun. No matter what they're doing, or what time of year it is, if they're outside, they need to be protected.|
|Build safe sun habits into your family's daily routine. Lead by example - children will respond better when they see you protecting your skin.|